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Joe Tronto, left, with local guitar legend Landy Spain at Tie Breakers during the Nighthawks show. (Bayardo Caceres for The Daily Reflector)

Joe Tronto, left, with local guitar legend Landy Spain at Tie Breakers during the Nighthawks show. (Bayardo Caceres for The Daily Reflector)

Joe Tronto owner, operator of Attic Enterprises

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Joe Tronto is the former owner and operator of The Attic nightclub, that was in downtown Greenville. He currently owns and operates Attic Enterprises, a local entertainment consulting firm whose client list includes WSFL, WRNX, V103, WRNS, BOB93, Farmville Dogwood Festival, City Bistro and Tie Breakers Sports Bar and Grill.

Tronto is also operator of Attic Audio, a subsidiary of Attic Enterprises under current contract for all production at Tie Breakers Sports Bar and Grill, and is the local representative of Heffron Talent International out of Charlotte, which owns Comedy Zone, at City Bistro every Thursday night.


What's the best live show you've seen so far this year?

Last Sunday (May 16) in Virginia Beach. The Main Event Band on the beach in front of 2,000 people and less recently, The Nighthawks at Tie Breakers.

What song never ever gets old?

Anything by Tower Of Power.

What song (live or played during set breaks) do people get the most excited about?

“Cupid Shuffle.” (I can't wait for this to die out!!!)

What band(s) have you seen play in Greenville that you think hold the most promise?

A band I am bringing to Tie Breakers this summer from Wilmington featuring a former member of PKM Mike Gardner called Big Foot. Great musicians, great songlist and great sound.

What's changed the most about music in Greenville in the last 20 years?

This music scene has always been in a cycle. Twenty-years ago it was all about original music and bands trying for the brass ring of a national record deal. Cover bands were looked down upon. During those years was when I was running Hootie (and the Blowfish), Dave Matthews, Widespread Panic, etc., through The Attic on a regular basis.

What is it about music that has kept you in the business for so long?

I started as a drummer/bartender back in college. I have always loved music and the nightclub/entertainment business was just a natural progression. The hairs on the back of my neck still stand up when I produce a show that goes extremely well.

NCAA

Bless your heart
Bless your heart